Business has been so brisk at the world's most profitable toymaker that Lego did something unusual last year: It began looking for ways to discourage customers from buying its products.The Danish company scaled back its advertising efforts amid a 25 per cent rise in annual sales, according to Reuters. It simply couldn't make enough toys to satiate demand in North America, and needed a break while it boosted capacity at its factories and increased its workforce by nearly a quarter. "We feel we need to invest, to build some breathing space," Lego's finance chief John Goodwin explained.Lego, a family-owned company founded in Denmark in 1932, has enjoyed booming growth for decades. The company has released thousands of sets of its eponymous blocks, forging licensing deals with popular brands including Star Wars, Angry Birds and Disney Princesses. It has also taken on iconic architecture: A 2989-piece model of the Sydney Opera house is for sale on Lego's website for $399.99, while a 561-piece White House set sells for $89.99.

A replica of the Ghostbusters firehouse, meanwhile, is listed for $499.99. And the company's dominance has extended into the company's seven Legoland theme parks, 125 retail stores and dozens of video games. The Lego Movie, a full-length movie released in 2014, brought in $US468.2 million ($610.4 million) at the box office.buy 2x2 lego bricksThe company's revenue has increased by an average of 15 per cent a year in the past 12 years, according to Reuters.buy lego replacement parts The efforts to quell demand seem to have worked - at least temporarily. buy lego ewok villageSales in the Americas remained flat during the first half of 2016, according to the news agency. buy cheap lego uk

(Revenue in Asia and Europe, meanwhile, continued to grow by double digits.) Overall, Lego's revenue rose 11 per cent to roughly $US2.35 billion in the first half of the year, ahead of the $US1.83 billion reported by Mattel, the maker of Barbie.But executives at Lego are hoping to ramp up production in time for this year's Christmas season, Goodwin said:"We are working very closely with our retail partners to ensure that as we go into the important holiday seasonlego shop 5766, the back half of 2016, that we've got all of the levers pulled to get back on the growth trajectory."buy lego watch singaporeThe company is buildings its first factory in China, and is expanding existing plants in Mexico, Hungary and Denmark. Lego also hired 3500 employees in the first half of the year, increasingly its workforce to 18,500, according to the Wall Street Journal."

In the past decade we have seen LEGO sales growth in the double digits year after year," Goodwin said in a statement in October."We are of course very excited about this development. [But] the high demand also puts a strain on our factories around the world."It’s pretty amazing how piles of colorful plastic bricks can build wonders when they are attached together. Lego was first introduced by Lego Group in 1949 and have been everyone’s favorite ever since. What we are going to show you today are some Lego models you don’t get to see often, not available for purchase in the neighborhood stores for sure. They are complex, massive and definitely jaw-dropping. If you are a Lego fan, this is something you would not want to miss. Here’s a collection of 35 incredible Lego Mega Construction, large in scale but built to its finest details. Full list after jump. Kennedy Space CenterOccupying 1,506 square feet and made up of 750,000 lego bricks. This massive construction took more than 2,500 hours to build.

Church of Christ A view from the balcony looking toward the chancel. There’s seating for an 80-member choir under the mosaics. The roof over the chancel and mosaic alcoves is glass. Aircraft CarrierAircraft carrier lego model in minifig size by Harry S. Truman. Starship: OSS PontbriandCreated by Jeff Pelletier, this flagship of Omicron Space center is created down to the every little bit of details; 270 stud ship, 105 crews each with a bunk, 4 levels of fully finished interior. LEGO TableThe table consists of 22,742 pieces clicked together with traditional lego construction techniques (no glue), a 136mm grommet is located in its centre. It sits on a polished Stainless Steel square hollow section structure built by B.A. Engineering of Prussia St and is topped with a 10mm sheet of toughened glass manufactured by Action Glass. Legoland DeutschlandLegoland park located in Gunzburg, Germany. Crawler TownThis machine has several playable features include functional powered treads for movement , full suspension and front and rear steering.

LEGO Sport CityThe LEGO Sport City display was built by the Hong Kong LEGO Users Group (HKLUG) to help promote the Summer Olympic Games in Beijing. Lego AllianzAn amazing replica of Allianz Arena in Berlin using just Lego. Mona Lego MosaicMona Lego Mosaic, created with 30,000+ bricks. It’s 45+ pounds and 6 feet by 8 feet. Full-Size Lego House The world’s first full-size Lego house – including a working toilet, hot shower and a very uncomfortable bed – using 3.3million plastic bricks built by James May. Lego Montmartre Montmartre in London Legoland. Lego Airport This amazing Lego airport was showcased in LegoCity, at Senayan City, Indonesia. Lego Airbus A380Made at a 1:25 scale-9.5-foot long, 10.5-foot wingspan, 3.2-foot tall—the Lego A380 uses 220 pounds (100kg) of bricks. Giant T-rexGiant T-rex created with little Lego pieces in Lego Imagination World 3. Lego DragonLego dragon outside the Lego store at disneyworld in Florida.

Lego Obama Presidential Inauguration A display depicting Barack Obama’s inauguration in Legoland California. Mt. Rushmore Replica Nathan Sawaya created my rendition of the Gutzon Borglum’s most famous sculpture, otherwise known as Mt. Rushmore. Christ StatueA 6-foot-tall statue of Jesus that had built out of 30,000 Lego blocks at a church in Vasteras, Sweden. Queen Mary 2The Queen Mary 2 in Legos. Nintendo DSi This LEGO sculpture of the Nintendo DSi was on display at the Nintendo World Store at Rockefeller Center in New York City Engagement PortraitA couple decided to commission a LEGO portrait based on an engagement photo that they had taken prior to their wedding. Yankee StadiumUsing over 45,000 LEGO bricks for a sculpture of Yankee Stadium. It is 6 feet wide and 5 feet long, built to an approximate scale of 1:150. Polar BearThis Lego bear sculpture contains over 95,000 LEGO pieces and took over 1100 hours to construct together. Times SquareThis model of Times Square is over 5 feet wide, 4 feet tall, and contains over 20,000 LEGO pieces.