OverviewLEGO Life of George combines creative LEGO building with app games for your smart phone. This unique combination of physical building and digital games is part of an emerging new toy category called App Toys. Life of George is a visionary example of LEGO’s mission to inspire the builders of tomorrow through inventing the future of play. The bricks included in the set are the good old LEGO bricks, which have not changed for the past 50 years but continue to remain relevant to kids in this new combination with the latest smartphone technology ContextLEGO Life of George combines creative LEGO building with app games for your smart phone. ImpactThe launch of LEGO Life of George have had impact at three levels: Internally at LEGO, in the toy industry and most importantly to the kids. FastCompany called Life of George: A Brilliant Mix Of Physical And Digital Play . This cleverly designed iPhone app will trickle LEGO Fans from Eight to 80. For LEGO this Life of George has now paved the way into the App Toy category.

The significance of this emerging category is still to be defined but regardless if App Toys are just a hype or actually a new toy category Life of George has shown that the 50 year old plastic bricks can continue to inspire kids when combining it with new technology.lego shop france paris The smart phone integration has proven to be a strong attractor for the older kids that typically would have left LEGO play already. best buy lego movie exclusiveHowever, we have seen that the play promise appeals broadly across age and gender.shop lego england CraftCentral in the development process of Life of George has been the creative building process. lego shop spb

With just 144 basic LEGO bricks available to build from it was necessary to develop a completely new building style. With inspiration in pixel art and 80’s video game graphics the design team created a new style and expression that is able to hold a seemingly endless amount of a models. buy lego stormtroopersIn addition to the 250+ models supplied by the LEGO designers the fan community continues to build on a much larger pool of user created models that everyone can play with. lego buy and sell philippinesThis platform for users to create and share their own models continues to push the development of the game in new directions.Here's some exciting news for those of us in the UK: Slough, UK - 19th May 2016: Today, the world’s number one toy manufacturer, the LEGO Group, announced the commencement of construction on a new retail store in the heart of London’s ‘theatreland’ - Leicester Square.

A popular tourist destination, the new LEGO Store will be created as a must-visit destination for families and aficionados of the iconic brick. The LEGO Group has an exclusive selection of brand stores worldwide and its new central London location is currently planned to open in late 2016. It follows the recent unveiling of the LEGO Store in the Les Halles district of Paris, France, and the Asian flagship store in Shanghai, China. The LEGO Group has confirmed that the new landmark site will be its 37th store in Europe and cover 5,420 square feet over two floors in the prestigious Swiss Court redevelopment on Leicester Square. A recruitment drive will commence in May 2016 and create approximately 45 permanent jobs in central London. ‘Our stores provide a one-of-a-kind shopping experience and our new venue is in a fantastic location for visitors to the Capital. It will feature innovative interactive technology not yet experienced in a LEGO store and be a fun and engaging encounter for all the family,’ said Ward Van Duffel, Vice President, Direct to Consumer EMEA, the LEGO Group.

“The introduction of retail outlets in key locations worldwide forms part of our growth strategy to inspire the LEGO builders of tomorrow. We are confident that the LEGO Store, Leicester Square will realise this and provide residents of and visitors to Central London with a must-see destination in a unique environment.” I don't go into central London that often these days so I'm not familiar with the area but presumably it will be in this building: Click on the image to see it in Google street view.February 3rd, 2010 | Memorable and creative LEGO advertising campaigns from all over the world. Clever LEGO ad based on the iconic photograph by Charles Ebbets. Cool outdoor ad in Chile made to match the panels of the building. Shipping containers decorated to look like giant LEGO bricks. Copywriter: Nicolás Soto I; Art Director: Javier Pizarro P. [link] “Build it” by Saatchi & Saatchi advertising agency from Singapore. Creative ad campaign features historical events recreate in LEGO.

“Unleash your LEGO” by McCann ad agency from Oslo, Norway. Cool LEGO ad encourages imagination: “small toys, big stories”. LEGO Education Centre recently opened in Brisbane, Australia and to create awareness Publicis Mojo Brisbane took advantage of the safety bubble-mats found on steps and footpaths around the city. LEGO Crane in Chile Construction cranes in Santiago, Chile were decorated with giant LEGO blocks during the weekends. Also check out: LEGO Anatomy, LEGO Bridge, and LEGO Street Art Family fun with 3 rides, 10 LEGO build & play zones, a 4D cinema & much more! Save up to 25% on tickets 12 family attractions & activities4D cinema, Kingdom Quest laser ride, Merlin’s Apprentice, LEGO City: Forest Pursuit Driving School... and more! Discover the city in miniatureSee all of Dallas / Fort Worth’s top attractions made from LEGO in our MINILAND® Birthday parties & group dealsLEGO themed birthday parties here in Dallas / Fort Worth!